081 Pizzeria
Services:
Strategy
Organic Social
Public Relations
Email Marketing
The Client:
They like to call themselves an 'authentic Neapolitan Pizzeria with an urban twist' who take pizza very seriously. At 081 Pizzeria, you can find a selection of hand-crafted Neapolitan pizzas and Napoli-inspired tapas dishes. They are committed to using only authentic, seasonal ingredients and carefully-sourced produce to provide high-quality pizzas that taste like a slice of Naples.
Client Goals:
Build brand awareness for the newest Neapolitan pizzeria in Peckham.
Establish a strong brand presence within the Peckham community and beyond.
Garner substantial foot traffic and build a loyal customer base from the launch phase.
Secure media coverage to amplify brand visibility and credibility.
Leverage digital channels to maximise customer engagement and retention.
What We Did:
We worked with 081 from the day of their launch, strategically blending organic social, captivating content creation, and targeted mixed digital launch campaigns to propel 081 Pizzeria into the spotlight.
Organic Social and Content Creation:
We curated an engaging social media strategy tailored to resonate with the local community's vibrant culture. Our content shoots captured the essence of 081 Pizzeria's artisanal pizzas and inviting ambiance, enticing food enthusiasts to indulge in a culinary experience like no other.
Launch Campaign and Event Organization:
Leveraging our expertise in launch campaigns, we orchestrated a seamless soft launch event, inviting influencers and tastemakers to experience the authentic flavours of 081 Pizzeria firsthand. Our meticulous event planning ensured a memorable experience that sparked buzz and anticipation within the community.
Public Relations and Media Coverage:
Our dedicated public relations team successfully secured prominent features in renowned news outlets such as Time Out, Evening Standard, and Hot Dinners. By strategically positioning 081 Pizzeria as a must-visit dining destination, we amplified brand visibility and credibility, enticing food enthusiasts to embark on a culinary journey with 081 Pizzeria.
Paid Social:
To drive excitement and generate buzz ahead of the grand opening, we devised a strategic Paid Social campaign offering 500 free pizzas to subscribers of 081 Pizzeria's mailing list. This innovative approach not only expanded the customer base but also provided a valuable opportunity for remarketing and customer engagement.
Results:
Over 500 sign-ups to their mailing list within a week, providing a robust foundation for future customer engagement and retention strategies.
Amplified brand awareness and credibility through strategic media coverage, establishing 081 Pizzeria as a sought-after dining destination within the local community and beyond.
Features in renowned news outlets such as Time Out, Evening Standard, and Hot Dinners.
Seamless execution of launch events and campaigns resulted in substantial foot traffic and a loyal customer base from the onset.
A dynamic social media presence with an increase in engagement and interaction by 98% YOY, driving sustained interest and patronage.
From running units in various locations and pubs, they now have their very own restaurant.
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At our agency, we are proud to have played a pivotal role in catapulting 081 Pizzeria into culinary stardom, delivering exceptional results that exceeded our client's expectations and solidifying 081 Pizzeria's position as a beloved culinary gem within Peckham and beyond.
“I have been working with Marianna from The Social Hub since before day 1. We started with social media and email marketing alongside with PR from the launch till now. Working with Marianna helped the growth of the business a lot in this past year, building brand awareness and bringing consistency. It helped increase the sales and drive traffic through our direct channels. The email marketing brings a lot of buying customers constantly throughout the whole year, making every subscriber like family. I am very happy I chose someone to look after this side of the business and I am happy that person is Marianna at The Social Hub.”
Andrea
Founder of 081 Pizzeria, Peckham
