Dr Gemma Leigh Roberts, Chartered Psychologist
Services:
Consulting
Public Relations
The Client:
A chartered psychologist and author advocating mental wellbeing, resilience & how to create a mindset that enables you to thrive as you encounter the obstacles life throws at you.
Client Goals:
Dr. Gemma Leigh Roberts sought to establish herself as an authority in the industry while increasing subscribers to her Mindset Matters newsletter. Her mission was to empower individuals to thrive amidst life's challenges by fostering a resilient mindset.
What We Did:
Our strategy focused on positioning Dr. Roberts as a thought leader through a targeted PR approach. Leveraging her expertise we crafted press releases addressing pertinent topics, particularly amidst the challenges posed by the Covid pandemic and the shift to remote work. By focusing on the topic of mental resilience, we aimed to provide valuable insights and solutions to the struggles faced by many.
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Results:
Established Authority: Dr. Roberts became a trusted expert in mental wellbeing and resilience, cementing her industry leadership.
Consistent Media Coverage: Achieved a minimum of three press articles monthly, ensuring Dr. Roberts' visibility in top-tier media outlets.
Tangible Impact: Addressing timely topics like mental health during Covid and remote work, Dr. Roberts drove engagement and positive change.
Reputable Placements: Secured coverage in Stylist, Forbes, the Guardian, boosting Dr. Roberts' credibility as an authority figure.
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