Faces on Faces Medical Aesthetics Academy
Services:
Strategy
Content Creation
Paid Social
The Client:
Faces on Faces is a medical aesthetics training academy and clinic with its debut training academy located in Essex.
They have previously worked with other agencies to run their social media channels and paid ads, but they simply were not nailing the organic or paid strategy, and not getting students through the door.
Client Goals:
Generate mass brand awareness.
​Gain a steady flow of students each month.
​Build a reputation as leaders in the aesthetics training industry.
Grow to multiple locations around the UK.
What We Did:
We initiated a comprehensive 360-degree approach, crafting an extensive digital marketing strategy from the ground up. Our focus centred on a dynamic social media content strategy, elevating brand credibility through social proof, and executing targeted paid social campaigns for both beginners and seasoned beauty professionals.
Central to our plan was showcasing top-tier education facilitated by industry-leading doctors and trainers, all while precisely targeting our defined audience.
We executed a diverse approach, utilising compelling ad creatives and precise audience targeting across Meta platforms. Close collaboration and constant A/B testing ensured we delivered the best results whilst keeping a low CPL (cost per lead).
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Results:
Consistently generating between 200-300 highly qualified leads per month.
Achieving a remarkable 19.3x ROAS (return on ad spend)
​Lowest CPL at just £3.37
Revenue increased by 140%.
Expanding from one to five academy locations, establishing a strong UK presence.
Earning recognition as a reputable name in the aesthetics training industry.
*Leads from 1st January - 29th February 2024
Current Status:
A year later and we’re still building relationships, growing and making moves. We now are moving onto building automations, Google and email marketing.
"Our partnership with Marianna at The Social Hub has been instrumental in our academy's growth. Marianna has been with us since the very beginning and has become a core part of our team, they certainly are people-first! Their digital marketing expertise and creativity has expanded our brand presence rapidly and consistently generated high quality leads that actually turn into students. Their detailed strategy, personal approach and meticulous planning is what gets the results. We started with just one location, and now just a year later have 6 locations around the UK. Highly recommended if you’re serious about elevating your aesthetics business."
Harry
Founder of Faces on Faces Aesthetics Training Academy & Cinic
